CASE STUDIES

"We had not previously considered having a backup payment provider, but Zeppto has shown us its added value."

Marie-Victoire d'Ormesson, CDO of Barbecue&Co

Barbecue&Co success story: +11.8% sales thanks to a backup payment provider

Barbecue&Co is a specialist in the sale of barbecues and spare parts as well as outdoor kitchens.

Facing a significant number of payment failures, Barbecue&Co decided to activate a backup payment processor using Zeppto’s Instant Retry technology in order to increase its payment authorisation rate.

GOAL

Instantly reroute failed card transactions via a backup payment provider.

APPROACH

When a failed payment is detected, Zeppto temporarily stores the card information via tokenization and instantly retries the payment with a backup payment processor. In this case Stripe was used.

User experience during a payment retry on barbecue-co.com

RESULTS 

Over the one-month study period Barbecue&Co achieved +11.8% in bank card sales via its backup payment processor.

The average value of carts saved was 618€. Given this high amount, it was interesting to note that a large percentage of payments saved were subject to 3DS authentication and successfully passed it.

Contact

Office
32 rue de Paradis, 75010,
Paris, France
Social

Try Instant Retry for free for 30 days

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