"Having a second payment solution is beneficial to us."
Marie-Victoire d'Ormesson, CDO of Barbecue&Co
Barbecue&Co is a specialist in the sale of barbecues and spare parts as well as outdoor kitchens.
Facing a significant number of payment failures, Barbecue&Co decided to activate a backup payment processor using Zeppto’s Instant Retry technology in order to increase its payment authorisation rate.
Instantly reroute failed card transactions via a backup payment provider.
When a failed payment is detected, Zeppto temporarily stores the card information via tokenization and instantly retries the payment with a backup payment processor. In this case Stripe was used.
Over the one-month study period Barbecue&Co achieved +11.8% in bank card sales via its backup payment processor.
The average value of carts saved was 618€. Given this high amount, it was interesting to note that a large percentage of payments saved were subject to 3DS authentication and successfully passed it.
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